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This web site states the following, "ED 173 Intro to Leadership Development." We saw that the web page also said " The Division of Student Affairs." It also said " Is guided by this motto. The Student Affairs staff believes that it can best serve UCSB students by providing support and development opportunities that yield well-rounded alumni who are accomplished scholars, competent leaders and active citizens. The Leadership Challenge Workshop - Coming up October 19 - Learn more. Yes, you are! All UCSB st." The header had leadership as the highest ranking optimized keyword. It is followed by leadership development, development, and leaders which isn't as ranked as highly as leadership. The next words leadership.sa.ucsb.edu uses is leader. leadership development center was included and might not be viewed by web crawlers.